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<\/a><\/p>\nThat’s right, in BIG, BOLD type, “IN ASSOCIATION WITH”… almost like they want to accentuate the fact that it’s not a Marvel movie, and they can do it on their own… but only they couldn’t, not for awhile.<\/p>\n
But I just found how large the, “in association with”,\u00a0<\/em>funny. I don’t recall that statement on trailers for SPIDER-MAN HOMECOMING, or any FOX-centric Marvel movie. It’s almost like with Sony’s numerous failures, they’re almost prideful, and marking their territory.<\/p>\n You’d think Sony wouldn’t be so prideful since working with Marvel Studios ended with a huge win with HOMECOMING.<\/p>\n But it doesn’t stop there. Looks like Sony Pictures has come up with a name for it’s Marvel movies. Now you may know the MCU, but looks like Sony is taking the “marking their territory” a step further by calling their Marvel movies, SUMC. What does that mean? Well…<\/p>\n “Sony’s Universe of Marvel Characters”<\/p>\n Yea, that “ew” you might be feeling… I had the same response. No word if this term was meant for internal use or not… but I guess that’s moot now since it’s out there. But going back to\u00a0optics,\u00a0<\/em>between the huge “in association with”,\u00a0<\/em>and now drawing a line in the sand with their initiatives… just seems prideful and childish, especially since that initial collaboration worked out so well.<\/p>\n I fully concede that I have no idea what went into the thought process for the marketing. But like I said,\u00a0optics,\u00a0<\/em>just looks bad. And if the impression is true to form? Just a little professionalism Sony. There’s being competitive, then there’s being childish.<\/p>\n