With Disney head-huncho, Bob Chapek, calling SHANG-CHI AND THE LEGEND OF THE TEN RINGS an, “…interesting experiment…”, well, looks like the results are in. But before I get into that, I know Chapek’s comments were later clarified as being misunderstood, and if anything, just an unfortunate choice of words when referencing the first MCU featuring a POC lead… but whatever, I’m still calling bullshit. I mean, I don’t think he meant anything malicious, but I think you can objectivilly make the argument that the marketing creative was kind of dialed in. Don’t believe me? I challenge you, look at the theatrical poster for SHANG-CHI, the one with the all the characters, from a composition perspective, sloppy. You don’t know what to look at, and there are random ass elements thrown in, and that’s not to say, in a age of “pixel-jockeying” in our movie posters (I miss the days of Drew), seems like not a lot of effort was put in there as well. Need comparison? Look at the posters for BLACK WIDOW, ETERNALS, even all the creative for the MCU Disney+ shows, it really feels like more craft and attention was paid to the rest of the MCU than SHANG-CHI.
So misunderstood comments on not, being a person of Asian decent, Chapek calling SHANG-CHI an experiment was, well, bullshit to me. I mean, unless the experiment was, “Let’s see how little money we can spend on the first Asian superhero and see what our profit margins will be…”.
Which honestly makes so happy and proud SHANG-CHI is CRUSHING IT at the box office. Which I’m sure Chapek could care less about the outcry, cause this is just a “success notch” for him.
But I digress.
So what does all of this have to do with ETERNALS? Well there have been reports that depending on SHANG-CHI’s performance, the movie may be delayed beyond it’s November release, as well as whether or not it would feature a hybrid release like BLACK WIDOW.
Well, like I said, the results are in from the experiment, and with SHANG-CHI crushing it, ETERNALS will feature a 45 day theatrical window, then head to Disney+ at no additional cost. That’s right D+ subscribers, no Premier Access to hit your wallet with.
With that, also sounds like the rest of the 2021 releases in the Mouse House will follow the “45 day window” model, which is awesome for theatres. But I can’t help but wonder if ScarJo’s legal team will be all, “Wanna cut that check now Mouse?”, and honestly, rightfully so.
But what do you think about ETERNALS playing exclusively in theatres first? Are you ready to go back into the theatre? Drop your thoughts on the Fuzzybug Facebook Page today!
ETERNALS hits theatres on November 5th.